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About Us

Created and designed by daughter and mom, Kayleen and Vicki Leonard, Palmer Lea developed out of a simple love for high fashion and strong family values. That’s the simple version. Formerly known as Coquette Couture, Palmer Lea  began as a little school project. In order to graduate college Kayleen had to create a fake company and build a solid business plan around it. She decided that if she was going to put in all that work, it wasn’t going to be for a fictional company. She brainstormed and pitched the idea to her parents. After a little interrogation, they were on-board and extremely supportive.

With Kayleen’s degree in Entrepreneurial Studies, combined with her love for high-quality fashion, she was able to tirelessly dream up and start-up, Palmer Lea (Coquette Couture). Kayleen saw a serious need for a curated shop filled with custom pieces, genuine brands and high fashion products. The early days of Coquette began at locations like kiosks in the mall, booths at trade shows, art shows, and private shoe parties for friends. It didn’t take long for Coquette Couture to need a permanent, and much bigger, home. They opened up their first store-front location at The Bridges at 57th in Sioux Falls, South Dakota. The rest is history.  With 3 years at their first location they decided it was time to upgrade and Palmer Lea Boutique was born and relocated to Downtown Sioux Falls, South Dakota where they now reside.  

Here at Palmer Lea, you can find us hand-picking every item in our shop from designers around the world. We carry only a handful of each item to ensure your wardrobe is unique. Our craft is carefully curating a boutique that holds only high-quality pieces made just for you. We hope in addition to shopping new pieces for your wardrobe, our place is a haven for you to become inspired by our brand. We hope you are moved through our lookbooks, features, styled shoots, design, and photography.

We thank you for stopping by! We encourage all comments, feedback, suggestions, and even a simple stop-in to say, ‘hello.’ Happy shopping! We look forward to picking out more pieces specifically for you. 

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